Tuesday, February 1, 2011

Super Bowl, the mother of all shared events : Dallas News #sb45

Great article in the Dallas News on how social media is being used for SuperBowl 45 written by THEODORE KIM. You should definitely go to read the entire article : http://goo.gl/E9tUU an extract is below.

Did you see tweets from @visanfl ?

Last year, the NFL upped its Twitter engagement and, for the first time, tried to curate discussion about the Super Bowl by tagging all of its game-related tweets with the moniker #sb44.

This year, the league launched a section of its website devoted entirely to Twitter. It even has a sponsor: credit card giant Visa.

Amplify’d from www.dallasnews.com

The Pittsburgh Steelers and Green Bay Packers are stoking the passions of millions on Facebook. Athletes are tweeting out Super Bowl party plans.

And companies from Coca-Cola to Mercedes-Benz USA have unveiled elaborate social media strategies that just a few years ago might have seemed nonsensical.

Consider Super Bowl XLV in Arlington the Social Media Super Bowl, the first in which tools like Facebook and Twitter will play such a central role in advertising, promotions and fandom.

Social media is by no means a recent phenomenon. Yet only in recent years has it gained the kind of mainstream foothold on Madison Avenue and among fans that has turned it into a transformational force. It has, in essence, changed how fans, companies and athletes interact with each other.

Read more at www.dallasnews.com

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