An Adobe-sponsored study found flashy iPad ads were more engaging and effective than their static print counterparts, and earlier research from UM and Time Inc. indicated that videos were the most desired feature of iPad ads.
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Users have different choices when it comes to viewing content so the ads are also following the trend.
There's a difference between mobile and tablet ads, and while minute, still carry weight. This gives marketers a dilemma on what platform they should advertise on.
This piece of information will give businesses a tip on what advertising strategy should they use.
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The trend on ads today is that they must be visually stimulating so that people will remember them. Apple have been doing those techniques for years.
Thanks for sharing this. I didnt know that it was differenet to market each of these.
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Looks like male users are more dominant to have attracted by mobile marketing strategies on smart phones. This is a pretty interesting article, never knew that males get attracted so easily.
Though video advertising is the most effective, it is still the most expensive way to advertise. Not all businesses can do this on their so some of them opt to outsource these video ad creation.
Its amazing how our technology changes the game plan everyday. You cant really stick to one strategy because of this rapid changing.
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