Skip to main content

The Road Warriors line at Airport Security - TSA has a blog .Wow!

Shashi-Bellamkonda2008-05-29_37

I am thrilled to see that TSA has a blog - I think that's a great step. When I visited Chicago a few weeks ago for SOBCon08 I saw that Midway airport has a new queue system in place. The line moved fast and the expert line was full of people who looked like they take day trips. I think this is a great step and TSA is doing the right thing.

Here is how the TSA blog describes the process:

"Black/Blue/Green, First Class, Premier, Red Carpet-it seems like there are 18 different types of lines leading to a TSA checkpoint and only one for the "regular" traveler. What's the deal?"

"we wanted to build a new environment that would make our behavioral observation programs more effective by helping to reduce the overall stress in the queue and the checkpoint. Second, we wanted to find a way to increase our efficiency and reduce x-ray alarm rates by allowing the fast passengers to move fast, and the slow passengers to take their time. End result - the "Black Diamond" pilot in Salt Lake City that joined the queue to the checkpoint and allowed passengers to pick a security line designed to meet their needs and let them move at their own pace (keeping Road-Warriors and the Families separate for the whole screening experience). For those new to the blog, "Black Diamond" was named after the ski logos that help snow skiers choose ski trails based on their level of difficulty.
The results were tremendously positive-especially with passengers who wanted an experience where they could take their time going through security. The queue and the security experience were much calmer for passengers, and our initial results show that the new multi-queue "Black Diamond" checkpoints are more efficient than regular checkpoints. We're now 20 airports later, and we're still seeing the same results. As a matter of fact, peak wait times at Salt Lake City this past Memorial Day weekend were about half as along as they were last year, even though the number of passengers going through the checkpoint actually went up by about 5 percent.

Check out their blog at http://www.tsa.gov/blog. The writing is conversational and they also have this cartoon about themselves on the blog.

 

At Network Solutions we  have also expanded the scope of our blog SolutionsArePower.com to talk about events and news where we can provide some views so take a look and give me your comments.

Comments

Popular posts from this blog

How the World Measures Happiness (It’s Not Just About Smiling)

I recently read a fascinating piece by Maham Javaid in the Washington Post analyzing the World Happiness Report . The report, produced by the Wellbeing Research Center at Oxford and the UN, looks beyond GDP to find what actually drives life satisfaction. I've always held the philosophy that happiness should be a state of mind—something that shouldn't depend on others. But I admit, that is difficult to adhere to. It's hard to stay internally happy when you don't receive kudos for extra effort, or when you find yourself analyzing praise to see if it was just an afterthought. While my own philosophy has always been that happiness shouldn't depend on others, the data suggests that for most of the world, happiness is inherently social. Here is what the top-ranking countries teach us: 🇫🇮 Finland: Material Security Finland takes the top spot, but not because they are outwardly the "happiest" people. It's about anxiety reduction. "Researc...

The Philosophy of the Push: A Small Observation on Indian Doorways

The Philosophy of the Push: A Small Observation on Indian Doorways There is a specific moment of low-stakes confusion that happens when you travel. You approach a shop door, your muscle memory engages, you grab the handle to pull—and your arm jerks to a halt. The door doesn't budge. You look up, and there it is, often taped right next to a digital payment sticker: a sign that says PUSH. ❖ The Muscle Memory of Safety If you live in the West, your muscle memory is trained to "pull to enter" almost any commercial building. This isn't just a design quirk; it's usually a legal requirement born out of historical tragedy. Fire codes in the US and Europe dictate that exterior doors must swing outward—in the direction of egress. The logic is grim but sound: if a crowd inside panics and rushes the exit, their collective body weight should push the door open, not seal it shut. So, when I travel back to India, and I see doors like the one below, my Weste...

You start picking clothes of a certain color, and suddenly, it becomes your uniform. Try to change it, and everyone hates it.

Who Decided Your Favorite Color? (And Why You Can't Escape It) What role does color play in your life? It is a strange negotiation. Somehow, either you decide, or someone else decides for you, what your “favorite color” is. It starts innocently. You pick a blue shirt. It looks good. You buy another. A few years pass, and suddenly, you are “The Blue Shirt Guy.” Then, the trap snaps shut: The moment you try to change—maybe you experiment with a bold new shade—your spouse or friends hate it. You have been branded. The Illusion of Choice I have observed that we have less agency here than we think. Clothing companies seem to act as a cartel, releasing the exact same “new” colors every year. One year, I was inexplicably fascinated by fluorescent green. It was everywhere, so it was in my closet. But my safe zone remains firm: Blue, Pink, and Red for shirts. But pants? I tried...
ReadyThoughts.com

Connect with Shashi Bellamkonda

Quick thoughts, experiments, and digital musings from a marketer who likes to test in public and share what actually works.

Shashi Bellamkonda

Shashi Bellamkonda

Digital Marketing Strategist & Thought Leader

Advisor · Educator · Early adopter of social & AI marketing

Follow & Say Hello

On ReadyThoughts I share fast takes on marketing, AI, and experiments in public. If a post sparks a question or idea, I'd love to hear from you.