Who Decided Your Favorite Color? (And Why You Can't Escape It) What role does color play in your life? It is a strange negotiation. Somehow, either you decide, or someone else decides for you, what your “favorite color” is. It starts innocently. You pick a blue shirt. It looks good. You buy another. A few years pass, and suddenly, you are “The Blue Shirt Guy.” Then, the trap snaps shut: The moment you try to change—maybe you experiment with a bold new shade—your spouse or friends hate it. You have been branded. The Illusion of Choice I have observed that we have less agency here than we think. Clothing companies seem to act as a cartel, releasing the exact same “new” colors every year. One year, I was inexplicably fascinated by fluorescent green. It was everywhere, so it was in my closet. But my safe zone remains firm: Blue, Pink, and Red for shirts. But pants? I tried...
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