The article says "Marketers say engagement is key" and the truth struck me as I saw a comment on my post on the Network Solutions' blog this morning about a post I had made on the blog.
How simple the conversation is- reader posts comment and you get a chance to reply. This is similar to what Marsha Collier writes in her book The Ultimate Online Customer Service Guide http://amzn.to/hBLaF6 - even if you sell online you cannot ignore the personal touch is worth it's weight in gold. it's something every small business owner knows and needs to be reinforced with online merchants.
A corporate blog is a great communication tool and I have learnt on a trial by fire basis too
Amplify’d from www.emarketer.com
See this Amp at http://bit.ly/dJmW1d
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