We often view single parenthood through a lens of economic hardship. However, recent data suggests a significant shift that the market has largely ignored: the rise of the intentional single mother. 40% of all births in America are to unmarried women. And two, that America has the world’s highest rate of children living in single-parent households. Births to unmarried women aged 30 and up have increased by 140% in the last two decades, a period when teen births have fallen off a cliff. NPR's story on single motherhood spurred these thoughts. The Shift from Circumstance to Choice Women over 30 are increasingly choosing single motherhood, supported by financial planning and reproductive technology. This isn't a distress category. It is a high-intent consumer segment making precise, high-stakes financial decisions. The Market Gap Despite this shift, our economic infrastructure remains optimized for dual-income households. Real Estate: Mortgage underwriting and housing st...
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