Monday, May 31, 2010

God and the bottom of the Pyramid

I started this blog to record thoughts of my dad. His last name is Reddy so the name "ready thoughts". My parents are visiting again and I am enjoying the conversations that we have.The perspectives from across the continents is definitely different or is it ?

At Webvisions (a conference of web designers and developers in Portland OR in May 2019) Kris Krug a well known fashion photographer said "it doesn't exist if it is nit on the Internet".He of course was referring to the fact that in today's world your work if art/photo has better chances if being discovered if you had your work online.

It was a coincidence that as I was walking with my dad, he said that inanimate objects have no power to publicize themselves but still get discovered and that's the power if God. I told my dad about what Kris Krug had said and he smiled and said then maybe the Internet is divine :)

Then we spoke about CK Prahlad and the theory of the "Bottom of the Pyramid". Many companies have subscribed to the theory that the consumers at the bottomnof the pyramid are a formidable consumer may be better to price the smaller packing cheaper than bulk packing so more units of the product are consumed.

Buying 5 packs if 100 gums each is cheaper than buying one pack of 500 gms.The Tata nano a cheap car is one example of a product catering to the bottom if the pyramid.

On wikipedia there is a great mention of the Bottom of the Pyramid including references to detractors of this theory.

In a way it makes sense and what do you think ?

Sunday, May 16, 2010

Thursday, May 6, 2010

Half a bucket of water

Every time I have a shower I am #thankfulfor the luxury of having a tap flowing with water and virtually no restrictions on the length of time I can keep the water flowing and have a bath.

Life was not always like this. Growing up in the Southern city of Chennai ( It was called Madras then) I would remember having “water duty” that consisted of placing an empty vessel in the line for drinking water that would come from the local city water supply tap down the street for about 2 to 3 hours a day. I am really not sure why but this ritual of filling up your vessels with water would take place at an ungodly hour of 4 to 5 in the morning. Luckily this was only for drinking water. The other water supply came from a well and was piped into overhead tanks.

This well water was in no way unlimited. The houses even had a pipe connected to the city’s municipal water supply but the amount of water from the Red Hills water reservoir was not enough for the city’s population. One summer the water level of the well dried up and there was a severe shortage of water and the summer holidays were spent playing and waiting for the water tanker to arrive and each family would get 3 to 4 buckets of water each. There would be fights where enterprising folks would try to get more on technicalities. Many a time the system was not fair as the size of the family did not dictate how much water you got.

The conservation of water was a lesson all of us learnt as a part of life. Everyday we would get half a bucket of hot water to have a bath and that was a luxury. Fast forward to today on trips back home to India , my parents live in Hyderabad. Water is still a luxury even though you get it 24 hours. Conservation and saving of water is usually taught to you instinctively and i remember that every day I am having a shower.

If this piece stirs any emotions please support your local Twestival or here is a list of water related charities from the Portland Water Bureau (OR)