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3 fold increase in people connecting computers to their TV Study says

I got this from @mediaPost research newsletter and I used to do this often i.e connect my computer to the TV but I no longer have to. I use either the Wii or mt Sony Bravo connect box to watch Netflix. I have a internet switch so I can add another device if need be and I am not sure if it is going to be the Roku box or Google TV.



My decision will be based on the number of Indian channels that will be offered for free on any box.



Do you watch internet Tv on your computer or on the TV?

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According to SideReel, an independent Web TV destination with a base of more than 10 million monthly unique users, 40% of respondents had connected their computer to their TV in the past month, a three-fold increase over last year's results. 60% of people connecting a device to a TV connect their computer, and 5% use a box like Roku, Boxee or Google TV.

The survey was conducted to identify usage patterns in the areas of social media, Web TV, and the use of connected devices. The average user age in 2009 was 26, and in the 2010 results, 29, but the report notes that there is no correlation between age and time spent watching online.

Average TV User Age (Winter 2010)

Age Group

2010

2009

18-34

68%

80%

8-24

44

60

Source: SideReel, January 2010

SideReel CEO, Roman Arzhintar, noted that "... for many, traditional TV watching is starting to supplement online watching, rather than the other way around."

Time Spent Watching Online TV

Watch/Week

% of Respondents

> 5 Hours

78%

5-20 Hours

54

Source: SideReel, January 2010

Social Media is important, but only for 25% of online TV watchers. While 29 % used Twitter, none of the check-in services including GetGlue, Miso, Clicker or Foursquare have significant usage among SideReel's TV watchers. Only 10% of users want to broadcast what they are watching or want to watch to their friends. Only 25% of SideReelers want to know what their friends are watching - down 50% from last year.

 24% of SideReel visitors subscribe to Netflix. 70 % of users who stream video via the Internet to their TV do so using Netflix. 30% of users stream video other than Netflix to their TVs.

Viewing and Connected Devices (% of Respondents; Previous Month):

  • 42% watched TV on a connected device via Netflix, or hooked computer to TV to watch
  •  40% streamed video to their TVs
  • 24% subscribe to Netflix
  • 30% stream video other than Netflix on their TVs

 Users who watch more than 10 hours per week are less likely to have cable than users who watch less than 10 hours online - these are likely tomorrow's cord cutters, or cord trimmers.  72% of SideReel users watch more than five hours of TV online per week.

30% of SideReel users own an iOS device. 16% own an Android device. More than 5% of SideReel users have an iPad - impressive for a new device.

Ownership of Mobile Devices (SideReel Users)

Device

% of Respondents Owning

iPhone

30%

iPod Touch

22

iPod

5

Android

16

Source: SideReel, January 2010

For additional information about the survey and SideReel, please visit here, or for the infographics, go here.

 

 












The survey was conducted to identify usage patterns in the areas of social media, Web TV, and the use of connected devices. The average user age in 2009 was 26, and in the 2010 results, 29, but the report notes that there is no correlation between age and time spent watching onlin
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Comments

Wlerik said…
I plan on buying a new TV in the next 30 days and hope that more Google TVs come out by then. I hear that Google has some big Android announcement coming up on Friday. If not, I am looking to buy a 26 inch Vizio with built in Internet Apps. Many of the smaller TVs don't seem to have Internet Apps. Perhaps I should buy a 26 inch without Internet apps and use the extra $100 I save on some sort box like an Apple TV. What do you think? Apple or some other set top box will lpresumably have more applications/utility down the road, don't you think?
January 29, 2011 at 8:53 PM
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