The term "The Great Reinvention" has been used to describe the current era of change brought about by a combination of health, financial, and societal crises occurring simultaneously all over the world. The COVID-19 pandemic has acted as a catalyst for change, forcing people to start or stop doing things for extended periods of time. As a result, new behaviors have emerged while old ones may no longer return.
According to Rishad Tobaccowala, an innovator and thought leader on the subject, a key factor in driving The Great Reinvention will be focusing on society and how businesses can serve society while also addressing people's needs for health and financial security.
This period of change has also brought about a renewed interest in sustainable practices such as the circular economy. Manufacturing companies that adopt a circular approach can not only reduce their strain on the environment but also reap major business benefits.
In an NPR story titled "The Great Reinvention: People craved change and the pandemic was the motivator," Rachel Martin explores how many people have used this time of upheaval to make significant changes in their lives.
The Great Reinvention represents an opportunity for individuals and organizations alike to reassess their priorities and make positive changes. It is an exciting time full of potential for growth and innovation.
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Bibliography:
: "The Great Re-Invention - by Rishad Tobaccowala." Substack. https://rishad.substack.com/p/the-great-re-invention-6e3
: "The Great Re-Invention: Resurrect Now ! – Re-inventing by @rishad." WordPress. https://rishadt.wordpress.com/2020/04/25/the-great-re-invention-resurrect-now/
: "The Great Reinvention: A Business Case for the Circular Economy." Manufacturing.net. https://www.manufacturing.net/economics/blog/21271204/the-great-reinvention-a-business-case-for-the-circular-economy
: "The Great Reinvention: People craved change and the pandemic was the motivator." NPR. https://www.npr.org/2022/07/05/1109779560/the-great-reinvention-people-craved-change-and-the-pandemic-was-the-motivator
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