Great article in the Dallas News on how social media is being used for SuperBowl 45 written by THEODORE KIM. You should definitely go to read the entire article : http://goo.gl/E9tUU an extract is below.
Did you see tweets from @visanfl ?
Last year, the NFL upped its Twitter engagement and, for the first time, tried to curate discussion about the Super Bowl by tagging all of its game-related tweets with the moniker #sb44.
This year, the league launched a section of its website devoted entirely to Twitter. It even has a sponsor: credit card giant Visa.
Consider Super Bowl XLV in Arlington the Social Media Super Bowl, the first in which tools like Facebook and Twitter will play such a central role in advertising, promotions and fandom.
Read more at www.dallasnews.com
Social media is by no means a recent phenomenon. Yet only in recent years has it gained the kind of mainstream foothold on Madison Avenue and among fans that has turned it into a transformational force. It has, in essence, changed how fans, companies and athletes interact with each other.