Skip to main content

Don't say Tata to Tata


family of four on scooter, originally uploaded by Carol Mitchell.

I was listening to a local Radio Station mock the features of the new Tata Nano - india's new car for only $2000.

The Radio station discussed - no airbags, no airconditioning, no radio. Do they even know that anything is better and probably more safer than what is in the picture above. I know that because I have sat on a scooter as a kid and 15 years ago used to take the family out on a scooter. We should realize that starvation does not mean " room service is late"

Tata Nano, The World's Cheapest Car in India by sujathafan.

Flickr photo http://www.flickr.com/photos/sujatha_fan/2187478724/ courtesy Sujatha_fan

here is an except from an article in the Economist ( One of the world's best magazines)
But the Nano does not shake as it approaches its top speed of 105kph, and feels reassuringly stable. There is a crumple zone at the front, and a bar across the car, on which the front seats are mounted, improves rigidity in the event of a side impact. (It also doubles as a footrest for passengers in the back.)

Tata has filed for three dozen patents for the Nano, mostly for innovations that are out of sight. The designers found that there was no room for the battery in the back with the engine, for example. Placing it under the bonnet at the front, along with the spare tyre, would have required long, costly copper wires. To balance the car and save money, they put the battery under the driver’s seat—an example of the smart but ascetic engineering that can produce an impressive car for $2,000.

Read the rest of the article here http://www.economist.com/business/displaystory.cfm?story_id=13381480&fsrc=rss

What do you think ?

Comments

joy frankline said…
tata's nano the cheapest car in the world!will turn out to be the car of the century!
it is better to buy tata nano than buying a scooter & Bike. because its price is not much greater than these.
Thanks
http://www.info2india.com

Popular posts from this blog

Warren Buffett’s Quiet Masterclass in Leadership: What He Really Values in People

SB Shashi Bellamkonda Nov 27, 2025 Warren Buffett's Quiet Masterclass in Leadership: What He Really Values in People Warren Buffett's November 10, 2025 letter is not a typical shareholder update. It is a 95-year-old legend passing the baton while quietly teaching the rest of us what actually matters in people and leadership. 1. Temperament first — everything else second "Greg is a great manager, a tireless worker, and an honest communicator… Many of our best managers coincidentally lived for some time in Omaha and developed a balanced outlook on both personal and business matters." No mention of Harvard MBAs or Goldman Sachs pedigrees. Buffett hires for emotional equilibrium and long-term thinking — Omaha just happens to be a reliable filter. 2. "We had differences but never had an argument...

The Planned Solo Economy

  We often view single parenthood through a lens of economic hardship. However, recent data suggests a significant shift that the market has largely ignored: the rise of the intentional single mother. 40% of all births in America are to unmarried women. And two, that America has the world’s highest rate of children living in single-parent households. Births to unmarried women aged 30 and up have increased by 140% in the last two decades, a period when teen births have fallen off a cliff. NPR's story on single motherhood spurred these thoughts.  The Shift from Circumstance to Choice Women over 30 are increasingly choosing single motherhood, supported by financial planning and reproductive technology. This isn't a distress category. It is a high-intent consumer segment making precise, high-stakes financial decisions. The Market Gap Despite this shift, our economic infrastructure remains optimized for dual-income households.  Real Estate: Mortgage underwriting and housing st...

A Childhood Tradition, Global Humor, and Why Laughter Might Be the Most Underrated Tool in Your Professional Kit but

  Do you still read the newspaper comics first, the way you did when you were eight? I do. Every morning, with my coffee, I flip (or scroll) straight to Dennis the Menace, Beetle Bailey, Popeye, and Blondie. In my home outside Washington D.C., these same four-panel worlds still make me chuckle out loud—exactly the way they did when I was a kid growing up in India in the 1980s and early 90s. Back then, the Sunday edition of The Times of India or The Hindu carried a full color comics page dominated by American syndicated strips.  Dennis was forever in the doghouse, Sarge was forever screaming at Beetle, Popeye was forever reaching for that can of spinach, and Dagwood was forever building those impossible sandwiches. Beside them sat the brilliant single-panel Amul ads—the mop-top girl with her utterly Indian topical wit—but almost everything else felt deliciously foreign and, somehow, universal at the same time. I don’t remember a single Indian-produced daily comic strip in those...