Friday, October 19, 2007

Most significant sources of innovative ideas for corporations

My friend Tastybit posted this on Twitter and its a great blog post here - http://giussani.typepad.com

Top sources of innovative ideas

Interesting graph from this week's Economist report on innovation, showing the most significant sources of innovative ideas for corporations, based on a survey of CEOs and and business leaders done by IBM last year (so, a strong focus on technological innovation here). Notice the big role of customers (which would look even bigger if combined with the internal sales units), the small role of R&D, and the fact that hiring consultants roughly equals attending conferences and trade shows:

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