Improve your product says WSJ reader to movie theaters

I was reading this letter to the editor in the Wall Street Journal yesterday (Thu 3rd April 2014) discussing the topic of reduced attendance in Movie theaters. This particular letter writer said that he missed the ushers the most. Ushers made sure the experience was great and maintained civility in theaters.
The other letter writer said sound (loud) was the reason he stopped going to movie theater…
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