Who Decided Your Favorite Color? (And Why You Can't Escape It) What role does color play in your life? It is a strange negotiation. Somehow, either you decide, or someone else decides for you, what your “favorite color” is. It starts innocently. You pick a blue shirt. It looks good. You buy another. A few years pass, and suddenly, you are “The Blue Shirt Guy.” Then, the trap snaps shut: The moment you try to change—maybe you experiment with a bold new shade—your spouse or friends hate it. You have been branded. The Illusion of Choice I have observed that we have less agency here than we think. Clothing companies seem to act as a cartel, releasing the exact same “new” colors every year. One year, I was inexplicably fascinated by fluorescent green. It was everywhere, so it was in my closet. But my safe zone remains firm: Blue, Pink, and Red for shirts. But pants? I tried...
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I love Scrabbulus (sp?) too, and believe it or not I had never played Scrabble in my life nor considered it. Imagine if Hasbro had the thought to actually advertise to the zillions of us playing on FB or the scrabulous site? Instead of being "bad guys" they could ride the wave and sell their old-style board game that is still pretty fun I imagine.